2024 Legislator of the Year


November 18, 2024

Senator Angelique V. Ashby honored as IIDA California’s 2024 Legislator of the Year

The IIDA Northern and Southern California Chapters of the International Interior Design Association are happy to announce State Senator Angelique V. Ashby as the recipient of our 2024 Legislator of the Year Award. Senator Ashby is the fourth annual California legislator to receive this award, joining a cohort of remarkable past recipients. This award recognizes exemplary leadership, commitment to public service, and alignment with the values of IIDA and commercial interior designers in California.

From L to R: Adam Newton, VP Advocacy NorCal, Amanda Humphrey, VP Advocacy SoCal, Senator Angelique Ashby, Traci Godbey, President Sacramento City Center, Katy Mercer, Immediate Past President IIDA Norcal, and Yeaphana La Marr, Senate B&P Committee Consultant

Senator Ashby has long been a trailblazer. She’s the first woman in over two decades to represent Sacramento District 8, in the California State Senate, and in her short time in office, she’s already become a standout leader. Earlier this year, she was named Chair of the Senate Business and Professions Committee, a role with pivotal influence in the path forward for our profession. From her time on the Sacramento City Council, where she secured millions to support community infrastructure, to her work championing programs for women and children experiencing homelessness, she’s consistently prioritized meaningful, tangible change. Her commitment to supporting working women is especially resonant for commercial interior designers as our profession is uniquely women-led compared to other design and construction professions. Among other important legislation, she authored SCR 29 in 2023, the resolution that declared Women in Construction Week to highlight women as a vital component of the construction industry.

On Monday, November 18th, representatives from both California IIDA chapters had the honor of presenting Senator Ashby with the award at her Sacramento office. This moment wasn’t just about recognition; it was about celebrating her leadership in advancing conversations around equity and opportunity. We especially thank Senator Ashby for her engagement during the 2024 California Architects Board sunset review where the practice barriers for interior designers were highlighted and discussed as a key issue.

Congratulations, Senator Ashby. The IIDA Northern and Southern California chapters look forward to continued collaboration with the Senator’s office. To learn more about Senator Ashby’s initiatives and legislative work, or to show your support, you can visit her official website.


Sustainable Innovation Takes Center Stage


September 26, 2024

Event Recap

2024 Design Expo

Silicon Valley City Center

 

The Silicon Valley City Center IIDA Design Expo, held on September 26, 2024, at Urban Blanco in downtown San Jose, was a memorable gathering that brought the design industry’s finest under one roof. This annual event, hosted by the Silicon Valley City Center IIDA Chapter, has grown year after year in both attendance and impact. With approximately 250-300 attendees, this year’s expo was the most well-attended since before 2020, showcasing an impressive range of vendors, products, and a refreshed focus on sustainable design.

Urban Blanco’s unique three-floor layout was the perfect backdrop for the event. Each floor buzzed with excitement as attendees mingled with exhibitors and explored the booths. Every 10×10 booth featured a commercial vendor showcasing cutting-edge products in areas spanning from textiles to lighting to ergonomic furniture. The expo’s setup encouraged movement and engagement, with each floor offering a unique experience—including a bar on every level and a catered food table on the second floor, ensuring that guests were well taken care of as they explored the space.

Attendees expressed how much they valued the ability to see so many new products at once, making this expo a must-attend on their annual calendar. The event’s flow allowed them to move freely, enjoying all three levels and seamlessly transitioning between booths. Vendors and guests enjoyed an open environment that was ideal for networking, making new connections, and staying updated on the latest trends in commercial design. The level of engagement this year was unmatched, with attendees spending time at each booth, connecting with manufacturers, and exploring what’s next in the industry.

One of the most notable aspects of the 2024 Design Expo was its emphasis on sustainability. The committee’s decision to focus on sustainable practices reflected an industry-wide shift toward eco-conscious design, which was highly relevant to both exhibitors and attendees. This year, each vendor completed a sustainability questionnaire, qualifying them for badges indicating their commitment to environmentally friendly practices. These badges were highlighted in an electronic guide available to attendees, serving as a resource for anyone interested in sustainable design and providing a takeaway for future reference. This commitment to sustainability sparked conversations throughout the event, as attendees and vendors alike discussed the role of the design industry in driving eco-friendly practices. 

This year, we introduced a sustainability focus to the expo. We believe that the industry has a pivotal role in promoting sustainable practices, and we wanted to highlight how products, services, and companies contribute to this goal. This event was an extraordinary showcase of sustainable innovation and design.
SVCC Design Expo Planning Committee

A key highlight of the event was the opportunity to support a meaningful cause. In addition to showcasing new products, the Design Expo raised funds for Project Build, a program dedicated to promoting design education and innovation. The support for this initiative underscored the industry’s commitment not only to design excellence but also to giving back to the community. Attendees were enthusiastic about contributing to a program that inspires and equips the next generation of designers, creating a ripple effect that will be felt well beyond this one event.

For those who have been attending for years, the Silicon Valley City Center IIDA Design Expo is more than just an event—it’s a celebration of creativity, innovation, and community. This year was a resounding success, from the number of attendees to the quality of products displayed and the focus on impactful, sustainable practices. With each passing year, the expo continues to be a premier gathering for the design industry, and the 2024 event proved once again why it’s a highlight for so many professionals in the Silicon Valley design community.


Event Photos

A Block Party Showcase


August 22, 2024

Event Recap

2024 Design Expo

East Bay City Center

 

Held at Bloc15 in August, Design Expo 2024 brought together industry professionals, students, and design enthusiasts for a lively day of networking, product showcases, and community. This year’s theme, “Design for Dignity,” focused on sustainable and user-centered design, making it the biggest event hosted by the East Bay City Center.

Summer Vibes and Festive Fun

The event had a playful “block party” atmosphere with picnic-inspired food and decor. Manuia Designs set the mood with colorful balloon arrangements, while attendees enjoyed hot dogs and shaved ice from Quick Dog, fresh popcorn, and a stunning charcuterie spread by NinjAyisha Catering.

Innovative Product Showcases

The heart of the expo was the product presentations, where commercial reps showcased the latest innovations. With a focus on accessibility and sustainability, the event provided an interactive platform for designers to connect with new products and industry leaders.

Networking and Community

Beyond the product demos, the expo fostered meaningful connections in a relaxed, welcoming environment. From students to professionals, attendees shared ideas and built relationships, making this both a fun and educational experience.

In all, Design Expo 2024 succeeded in blending creativity, education, and community, leaving the design industry excited for what’s to come.

The East Bay City Center’s Design Expo was a resounding success, curated, organized, fun and a great chance for manufacturers and our local design community to connect with each other.
Kelly Toole, EBCC Director

Event Photos

View the full photo album

IIDA Northern California Wins Catalyst Grant

Empowering Climate Action in Interior Design

In a world increasingly aware of the urgent need for environmental action, the interior design industry is stepping up to the challenge. IIDA Northern California Chapter, through its Climate Action Committee, has been at the forefront of this movement. Recently, the chapter secured a significant win—the IIDA Catalyst Grant—based on its compelling submission outlining an innovative project aimed at advancing sustainable design practices and fostering community engagement.

Project Purpose

At the core of the winning submission lies the IIDA Northern California Chapter Climate Action Committee’s vision to amplify its Climate Crawl series impact through the creation of an annual Climate Crawl Zine. This project represents a natural progression from the committee’s previous endeavors, particularly the Climate Crawl Series—a bi-monthly collaborative forum focusing on climate action initiatives and sustainability best practices within interior design.

The Climate Crawl Zine serves as a dynamic platform for sharing insights, strategies, and case studies, nurturing a community of environmentally conscious interior designers. Each edition of the Zine will delve into various facets of climate action in interior design, from building deconstruction to sustainable materials, fostering diverse perspectives and featuring thought-provoking articles, interviews with industry leaders, and exemplary sustainable projects within the chapter.

By intertwining the Climate Crawl series with the annual Zine, the project aims to create a vibrant, accessible, and evolving resource that propels the interior design community towards a greener, more responsible future.

Project Goal

The project sets forth several measurable goals:

  • Raising Awareness: Increasing awareness of climate action within the interior design industry.
  • Knowledge Expansion: Extending the reach of the Climate Crawl series to IIDA members across the chapter and the entire IIDA organization.
  • Educational Platform: Demonstrating IIDA as a platform for meaningful and educational content.
  • Community Expansion: Expanding Climate Crawl Series participation to a minimum of three new City Centers.
  • Advocacy Integration: Linking Climate Action activities with Advocacy efforts, enhancing IIDA’s value to the communities it serves.

In securing the Catalyst Grant, IIDA Northern California Chapter has not only gained financial support but also validation of its commitment to advancing sustainable design practices and fostering community engagement. This project stands as a testament to the chapter’s dedication to driving positive change within the interior design industry.

As the Climate Crawl Zine takes shape, it holds the promise of inspiring and empowering interior designers to embrace sustainable practices, ultimately contributing to a healthier, more resilient planet. Through collaboration, education, and advocacy, IIDA Northern California Chapter continues to lead the charge towards a greener future—one page at a time.

Lobby Day Rewind

Advocacy in Action for California’s Interior Designers

Ahead of the March 11th California Architect’s Board Sunset Hearing, a group of IIDA advocates took to the capitol to educate legislators on the profession of commercial interior design and the occupational barriers this profession faces in California. Representing the profession were Adam Newton, VP of Advocacy; Melissa Pesci, President-Elect; Tamara Roth, Sole Practitioner and Advocacy Committee Member; and Ellon Brittingham from Full Moon Strategies.

Lobby Day: A Gathering of Passionate Voices

Lobby days are an important tool in educating the legislature on any topic of advocacy. Lead by our lobbying team Full Moon Strategies, the team spent the day explaining the broad scope and powerful impact of commercial interior design projects, from restaurants to hospitals and everything in between. As a women and queer lead profession it was essential to educate our lawmakers on the importance of making change to improve equity throughout the construction industry. Additionally, Tamara Roth shared her experience as a sole practitioner who is regularly economically impacted by the outdated and inconsistent structure currently in California. Without updating the governance for commercial interior designers to be a state entity, sole practitioners will continue to be disproportionately impacted.

In total, IIDA met with nine legislative offices during the Lobby Day, making a grand total of thirty separate meetings with legislators and staff in the last two months alone. This high degree of engagement is only possible with the support of thought-leading firms and an active community of members.

Ellon Brittingham, Adam Newton, Melissa Pesci, Tamara Roth
Helping educate our lawmakers about Commercial Interior Design and what we’re trying to accomplish with our advocacy. Download your own copy →

The Hearing: From Discussions to Decisions

On March 11th IIDA represented commercial interior designers to the Business, Professions and Economic Development Committee for the California Architects Board Sunset Hearing. We appreciated the comments from Senator Roth, a long-time and esteemed member of the committee, and our colleagues at the American Institute of Architects California Chapter. This hearing was a very preliminary first step as we ramp up for more robust conversations so we are looking forward to collaborate more with stakeholders as this process progresses.

“I just want to thank you all for your time and interest in the issues, very well outlined in the background, that interior designers are facing in California. We’re really excited to collaborate with you all, and with CAB, to bring some consistency to our practitioners, our clients and our building officials.”
Melissa Pesci, AIA, NCIDQ, LEED AP, IIDA Northern CA President-Elect

Advocating for Progress

Empowering Commercial Interior Designers in California

IIDA’s Northern and Southern California chapters’ advocacy efforts are moving ahead full steam this year to advance legislation that empowers commercial interior designers. In recent discussions surrounding these efforts, various points of view have emerged that illustrate the passionate engagement of professionals in the A&D industry. As part of our ongoing commitment to elevating our profession, it’s crucial to clarify the intentions of our efforts and dispel any misconceptions.

There are three main tenets of our objectives this year:

  1. Modernization: Working with state lawmakers to develop a governance structure that better reflects the increasing complexity of our practice and acknowledges the interdisciplinary landscape of our project teams.
  2. Consistency: Aligning commercial interior designers, and our statutory privileges, with the standardized regulatory environments of our peer professionals on the job site, in our offices, and across the nation.
  3. Equity: Acknowledging that the commercial interior design field is led by women and queer professionals, who currently do not enjoy the same statutory privileges as the colleagues in related fields.

TODAY: Monday, March 11th is the California Architect’s Board Sunset Review hearing and, based on the board’s sunset report, we anticipate these longstanding, structural issues to be a significant discussion. This follows on the heels of months of meaningful engagement with stakeholders. Don’t worry – we’ll be there to advocate for you! We are privileged to have this opportunity to collaborate with our lawmakers and architectural colleagues to align with many other states that govern architecture and interior design professionals under equivalent or joint regulatory structures.

When pushing for progress, it’s natural, and expected, for concerns from others to arise. It’s important to emphasize that our proposed goals seek to support, not undermine, our diverse community of professionals. As IIDA members, please understand that there is NO effort being made to dismantle the existing Certified Interior Designer (CID) structure. Instead, we aim to carve out a modernized governance structure that grants consistent privileges specifically for commercial interior designers. This is not a new concept; 31 other jurisdictions (29 states + DC and Puerto Rico) have some form of state-governed regulation for our profession. Even as recently as this week, a title act granting the ability to stamp and seal for state-registered interior designers was signed into law in Nebraska. For a leader like California, this change is long overdue.

We invite you to follow along during this process and look forward to the ongoing constructive conversations with our industry colleagues; this is only the beginning.

National Firms Support IIDA Efforts


February 1, 2024

HGA and ASD|SKY Inaugural Signatories Supporting California Registered Commercial Interior Designer Title Act

Leading architecture and design firms, HGA and ASD|SKY, have signed letters to AIA California in support of a Commercial Interior Designer Title Act. This follows on the heels of a recent announcement by the International Interior Design Association’s (IIDA) California chapters declaring their intention to sponsor legislation for a title act in 2024, a move that has garnered widespread support within the industry. As inaugural signatories, these firms are at the forefront of a movement aimed at advancing the profession within the state.

HGA and ASD|SKY commitment to this cause is a reflection of their leadership in fostering innovative and collaborative approaches in architecture and design. Their participation as the first signatories underlines a shared vision for the future of the architecture and design industry – one that emphasizes interdisciplinary collaboration and team-based project execution.

At HGA it is a priority to elevate and integrate the Interior Design discipline into every project and into the leadership of the firm. We believe this integrated approach along with the visionary leadership of our Interior Design Partners is critical to the quality of our work and our future success. HGA strongly supports the path to licensure that the IIDA is proposing in the State of California.
Tim Carl | CEO, HGA

The proposed title act by IIDA aims to establish and recognize professional standards and qualifications for the profession of commercial interior design in California. This legislative effort is a crucial step towards aligning the profession with the evolving demands of the industry, where interdisciplinary collaboration and consistent regulation are increasingly becoming the norm. 

Both ASD|SKY and HGA have expressed their enthusiasm for this initiative, emphasizing its importance in shaping a more dynamic, integrated, and professional future for commercial interior designers in California. 

ASD|SKY is a multi-disciplinary firm where holistic design is paramount and interior design is a key element of our integrated approach. We see a clear path to licensure for our invaluable interior designers in the State of California as a long overdue measure. ASD|SKY fully supports the path to licensure that IIDA is proposing in the State of California.
Amy Tamburro | Principal, ASD|SKY SF

Katy Mercer, President of the IIDA Northern California Chapter, commented on this: “The backing of this initiative by leading firms like ASD|SKY and HGA highlights a long-awaited and crucial step for our industry in California. It signals a collective acknowledgment and readiness to embrace modernized practice and interdisciplinary approaches that many in our field have long seen as necessary for our profession’s growth and relevance.”

Brett Shwery, President of the IIDA Southern California Chapter, expressed his thoughts on the matter: “The support for this initiative from prominent organizations underscores a pivotal advancement for Commercial Interior Designers in California. Sharing this collective recognition and providing vital leadership is imperative to advancing the profession that provides vital practices in support of our ever-evolving society and the built environment”. 
For more information or to get more involved email advocacy@iidanc.org.


Sign. Seal. Empower.


February 1, 2024

IIDA California Chapters Announce Intention to Enter 2024 Title Act Legislation for Commercial Interior Designers

In a progressive move, IIDA California chapters are spearheading a revolution for California interior design professionals, propelling them into a future where licensure standards reflect the modernized A&D industry. This innovative approach aims to empower commercial interior designers with permitting privileges, following the wave of national recognition and influence.

California commercial interior design professionals have long grappled with outdated regulations overseen by an all-volunteer board lacking the necessary consistency in licensing standards. It’s time to adapt and follow the currents of change sweeping across the nation.

The landscape has evolved since the 1990s, and it’s time for California to catch up. Since then:

  • AIA has shifted from outright opposition to a more neutral stance both at the national and state levels, allowing for increased collaboration and dialogue.
  • 28 states plus two jurisdictions have legislation in place, with a growing number of states are pursuing permitting privileges. 
  • SB 816, etched into law in 2023, marks a historic milestone by officially recognizing the designation of a commercial interior designer in California.

Armed with these developments, IIDA is reigniting efforts to carve a voluntary path for commercial interior designers seeking permitting privileges. The focus is on creating a nuanced route tailored to those in the commercial realm without compromising the practices of residential and kitchen-and-bath design colleagues.

At its core, this initiative is about interior designers taking the lead to modernize an outdated governmental structure that reflects current practice and industry standards. Collaboration is key. IIDA’s Northern and Southern California teams are building alliances with key stakeholders, from State Legislature experts to industry peers. The mission? To ensure that commercial interior designers stand tall alongside their industry colleagues.Over the next few months, IIDA is aiming to build consensus, educate the State Legislature, and pave the way for groundbreaking Title Act legislation with permitting privileges. Stay tuned as we keep you in the loop on this transformative journey. Have questions or want to be part of history in the making? Text “InteriorDesign” to 52886 or contact your local VP of Advocacy. Please direct all questions to advocacy@iidanc.org.  


2023 Legislator of the Year


January 9, 2024

IIDA’s Northern and Southern California Chapters Honor State Senator Susan Talamantes Eggman

From L to R: Northern California President Elect Melissa Pesci, AIA, LEED AP, California State Senator Susan Talamantes Eggman, and VP of Advocacy Adam Newton, Assoc. IIDA

The Northern and Southern California chapters of the International Interior Design Association (IIDA) have proudly announced the awarding of the prestigious 2023 Legislator of the Year to State Senator Susan Talamantes Eggman. This accolade is a testament to Eggman’s exemplary legislative leadership. As the third annual lawmaker to receive this award, Eggman joins a cohort of celebrated legislative leaders in California. Northern California President Elect Melissa Pesci, AIA, LEED AP, and VP of Advocacy Adam Newton, Assoc. IIDA, met with Senator Eggman in her Sacramento office to present the award.

Senator Eggman’s work spans several key areas important to California’s commercial interior designers, notably in improving health care and advocating for environmental sustainability. Her legislative priorities not only address urgent societal needs but also resonate with the values of the interior design community. Her efforts to enhance public health and make healthcare more accessible reflect IIDA’s commitment to inclusive and supportive environments. She’s also been a steadfast supporter of sustainable projects and initiatives, echoing IIDA’s focus on design excellence and environmental stewardship.

“This award not only honors Eggman’s substantial legislative achievements but is also an acknowledgement of the similarities in her social work background, to the occupational barriers commercial interior designers experience everyday. Eggman’s legislative efforts reflect an understanding of how essential it is to recognize the value and expertise required by these women-lead professions,” noted Adam Newton, VP Advocacy IIDA Northern California. The IIDA Northern and Southern California chapters look forward to continued collaboration with Senator Eggman’s office. To learn more about Senator Susan Talamantes Eggman’s initiatives and legislative work, or to show your support, you can visit her official website.


2023 Distinguished Achievement Award

Embracing Innovation and Building Lasting Connections

An Inspiring Journey of 38 Years in Bay Area Design

On May 23 at the annual Pioneers in Design event, Rachel Stallworth, a highly accomplished and respected professional in our local industry, was recently awarded the prestigious 2023 Distinguished Achievement Award by the Northern California International Interior Design Association (IIDA) chapter. This esteemed recognition is given to individuals who have made significant and consistent contributions to the profession, reflecting a deep commitment to excellence and dedication to their craft.

Lisa Weeks, from Gensler, had the privilege of introducing Rachel Stallworth as this year’s recipient, highlighting her remarkable ability to evolve and adapt throughout her career. Rachel has been an active participant in the Bay Area design community since 1985, embracing every industry shift and staying attuned to the needs of designers, manufacturers, and clients over the past 38 years.

Upon accepting the award, Rachel expressed her deep love for the industry and her immense gratitude to the Northern California chapter and its members. She credited her family, friends, and the countless designers, reps, and manufacturer rep agencies who have recommended her to others, acknowledging their support as integral to her success.

Over the years, Rachel’s dedication to her craft and commitment to supporting others led her to develop digital libraries and online tools to assist designers and manufacturers. She emphasized the importance of connections within the industry, encouraging everyone to reconnect and support one another, especially during challenging times.

Rachel Stallworth
Owner | Stallworth Enterprises, Inc.