Advancing the Profession of
Commercial Interior Design

We have an exciting and important year ahead of us for the Northern California Chapter. Our Chapter Theme for 2024 is Design for Dignity, highlighting our belief that the strength of our society is measured by the way we treat our most vulnerable populations. We aim to provide the comfort, care and resources necessary for the dignity and equal access of everyone. 

This theme has never been more relevant than it is today. We continue to find ourselves in a world facing multiple crises that challenge the dignity of individuals and communities. These crises encompass social inequities, public health, climate change, economic uncertainty and more. In the face of these unprecedented challenges, interior design plays a pivotal role in preserving and enhancing human dignity and promoting equality and justice.

In the last few years, our organization has been focused on implementing strategic initiatives that respond to some of the most pressing issues of today. Our Advocacy, Climate Action, EDI and Philanthropy programs continue to have meaningful impact on our community, yet it feels as though our industry still needs a good ‘Health Check’ to ensure that we as designers are equally directing energy into sustaining our own needs and healthy futures. The call to action over the next year is understanding how we can take care of each other so we can take care of humanity. 

To protect and sustain our future generation of designers, we need to listen, nurture and inspire. Our chapter is a safe space for all. A neutral ground for partnerships and collaboration across all sectors and roles. Together we can explore new methodologies of collective care that allow us to thrive rather than just survive. Let’s make engagement embedded in who we are and what we do. We can be curious and ask beautiful questions. We can listen to one another with empathy and intent. We can lift one another up and celebrate our collective successes. It’s up to us to ask what the future of our industry could be not merely what it has been.  

As a patron, you are our VIPs, and you play a critical role in our chapter’s success. We think you will find great value in connecting your organization to the larger commercial interior design community as IIDA is one of the premier platforms for business development and professional networking in our industry. We are doing great things, and we need your help to continue to double down on what we’ve started and keep up the momentum.

Your support not only strengthens our community but also enables us to provide the necessary guidance, resources and platforms for our emerging professionals and future leaders. We look forward to your continued partnership as we shape a brighter and more innovative tomorrow.

Thank you!