2024 Legislator of the Year


November 18, 2024

Senator Angelique V. Ashby honored as IIDA California’s 2024 Legislator of the Year

The IIDA Northern and Southern California Chapters of the International Interior Design Association are happy to announce State Senator Angelique V. Ashby as the recipient of our 2024 Legislator of the Year Award. Senator Ashby is the fourth annual California legislator to receive this award, joining a cohort of remarkable past recipients. This award recognizes exemplary leadership, commitment to public service, and alignment with the values of IIDA and commercial interior designers in California.

From L to R: Adam Newton, VP Advocacy NorCal, Amanda Humphrey, VP Advocacy SoCal, Senator Angelique Ashby, Traci Godbey, President Sacramento City Center, Katy Mercer, Immediate Past President IIDA Norcal, and Yeaphana La Marr, Senate B&P Committee Consultant

Senator Ashby has long been a trailblazer. She’s the first woman in over two decades to represent Sacramento District 8, in the California State Senate, and in her short time in office, she’s already become a standout leader. Earlier this year, she was named Chair of the Senate Business and Professions Committee, a role with pivotal influence in the path forward for our profession. From her time on the Sacramento City Council, where she secured millions to support community infrastructure, to her work championing programs for women and children experiencing homelessness, she’s consistently prioritized meaningful, tangible change. Her commitment to supporting working women is especially resonant for commercial interior designers as our profession is uniquely women-led compared to other design and construction professions. Among other important legislation, she authored SCR 29 in 2023, the resolution that declared Women in Construction Week to highlight women as a vital component of the construction industry.

On Monday, November 18th, representatives from both California IIDA chapters had the honor of presenting Senator Ashby with the award at her Sacramento office. This moment wasn’t just about recognition; it was about celebrating her leadership in advancing conversations around equity and opportunity. We especially thank Senator Ashby for her engagement during the 2024 California Architects Board sunset review where the practice barriers for interior designers were highlighted and discussed as a key issue.

Congratulations, Senator Ashby. The IIDA Northern and Southern California chapters look forward to continued collaboration with the Senator’s office. To learn more about Senator Ashby’s initiatives and legislative work, or to show your support, you can visit her official website.


A Night of Costumes, Community, and Creativity


October 30, 2024

Event Recap

Design After Dark Debuts in San Francisco

San Francisco City Center

 

The IIDA San Francisco City Center hosted its first-ever Design After Dark event on October 30, and it was a night to remember. In place of previous events like Scene Local and Future So Bright, this new celebration brought together over 100 attendees from the design community for a festive Halloween-themed evening at Monroe SF. With costumes, entertainment, and a lively atmosphere, Design After Dark left a lasting impression and is already set to become an annual tradition.

Unlike typical industry events, Design After Dark was designed solely for connection and celebration, with no product showcases or presentations in sight.

Attendees embraced the opportunity to come together in a purely social setting, donning imaginative costumes for the night. Monroe’s dark, moody ambiance and spooky decorations set the perfect stage. The venue transported guests into an immersive and fun Halloween world with fog machines, spiderwebs, and eerie lighting

One of the evening’s highlights was the costume contest, which kept everyone in suspense as secret judges roamed the crowd, quietly noting standout costumes. Toward the end of the night, winners were announced, and fantastic prizes were awarded. The effort and creativity put into costumes were impressive, with guests showing off outfits ranging from classic spooky characters to unique, inventive designs. 

Beyond the costumes, the event featured engaging entertainment that energized the crowd. Local drag queens performed throughout the night, captivating the audience with upbeat dance numbers bringing a signature San Francisco flair to the evening. The drag show was a standout moment full of personality, creating an atmosphere of celebration and inclusivity that resonated deeply with the design community.

We wanted to give our community friends and colleagues a chance to unwind without a hidden agenda. In an industry driven by continuous hard work and deadlines, we felt this was the perfect opportunity to offer an evening off.
Kristin Guindi, SFCC Director

In addition to the drag performances, Design After Dark offered several themed surprises, including spooky cocktails crafted for the occasion and palm readers ready to reveal secrets from beyond. These touches added an element of mystery, making the night feel like a true Halloween celebration. Students and industry professionals alike mingled and danced together, with many students taking to the dance floor, eager to participate in the festivities and connect with others.

Ultimately, Design After Dark provided more than just a fun evening—it fostered a sense of unity within the design community, celebrating what makes it unique and bringing people together in a relaxed, enjoyable setting. The success of this debut event has set the stage for it to become a highly anticipated annual gathering, with attendees already looking forward to next year’s festivities.

It was incredible to see how into the costumes people got. The energy and effort everyone brought to the evening made it feel uniquely San Francisco.
Claire Grable, IIDANC Director of Social Media

Event Photos

Full photo album

Sustainable Innovation Takes Center Stage


September 26, 2024

Event Recap

2024 Design Expo

Silicon Valley City Center

 

The Silicon Valley City Center IIDA Design Expo, held on September 26, 2024, at Urban Blanco in downtown San Jose, was a memorable gathering that brought the design industry’s finest under one roof. This annual event, hosted by the Silicon Valley City Center IIDA Chapter, has grown year after year in both attendance and impact. With approximately 250-300 attendees, this year’s expo was the most well-attended since before 2020, showcasing an impressive range of vendors, products, and a refreshed focus on sustainable design.

Urban Blanco’s unique three-floor layout was the perfect backdrop for the event. Each floor buzzed with excitement as attendees mingled with exhibitors and explored the booths. Every 10×10 booth featured a commercial vendor showcasing cutting-edge products in areas spanning from textiles to lighting to ergonomic furniture. The expo’s setup encouraged movement and engagement, with each floor offering a unique experience—including a bar on every level and a catered food table on the second floor, ensuring that guests were well taken care of as they explored the space.

Attendees expressed how much they valued the ability to see so many new products at once, making this expo a must-attend on their annual calendar. The event’s flow allowed them to move freely, enjoying all three levels and seamlessly transitioning between booths. Vendors and guests enjoyed an open environment that was ideal for networking, making new connections, and staying updated on the latest trends in commercial design. The level of engagement this year was unmatched, with attendees spending time at each booth, connecting with manufacturers, and exploring what’s next in the industry.

One of the most notable aspects of the 2024 Design Expo was its emphasis on sustainability. The committee’s decision to focus on sustainable practices reflected an industry-wide shift toward eco-conscious design, which was highly relevant to both exhibitors and attendees. This year, each vendor completed a sustainability questionnaire, qualifying them for badges indicating their commitment to environmentally friendly practices. These badges were highlighted in an electronic guide available to attendees, serving as a resource for anyone interested in sustainable design and providing a takeaway for future reference. This commitment to sustainability sparked conversations throughout the event, as attendees and vendors alike discussed the role of the design industry in driving eco-friendly practices. 

This year, we introduced a sustainability focus to the expo. We believe that the industry has a pivotal role in promoting sustainable practices, and we wanted to highlight how products, services, and companies contribute to this goal. This event was an extraordinary showcase of sustainable innovation and design.
SVCC Design Expo Planning Committee

A key highlight of the event was the opportunity to support a meaningful cause. In addition to showcasing new products, the Design Expo raised funds for Project Build, a program dedicated to promoting design education and innovation. The support for this initiative underscored the industry’s commitment not only to design excellence but also to giving back to the community. Attendees were enthusiastic about contributing to a program that inspires and equips the next generation of designers, creating a ripple effect that will be felt well beyond this one event.

For those who have been attending for years, the Silicon Valley City Center IIDA Design Expo is more than just an event—it’s a celebration of creativity, innovation, and community. This year was a resounding success, from the number of attendees to the quality of products displayed and the focus on impactful, sustainable practices. With each passing year, the expo continues to be a premier gathering for the design industry, and the 2024 event proved once again why it’s a highlight for so many professionals in the Silicon Valley design community.


Event Photos

Revisit 2024 IIDA Leaders Breakfast


September 13 2024

Event Recap

IIDA Leaders Breakfast San Francisco

Westin St Francis at Union Square, San Francisco

On September 13, 2024, the IIDA Leaders Breakfast united the design community in San Francisco to celebrate the profound impact of design on the global marketplace. Held at a new venue, the historic Westin St. Francis, this annual event was hosted by IIDA Northern California chapter, with support from IIDA headquarters. MillerKnoll was once again the International Benefactor for this National event series and Interior Design magazine was the series’s Media Partner.

The morning began with remarks by Melissa Pesci, IIDA NorCal President, who underscored the significance of this event in honoring the legacy and future of design. It was an event marked by celebration, inspiration, and community — all united by a shared passion for how design transforms lives.

IIDA NC President, Melissa Pesci; IIDA CEO & Executive VP, Cheryl Durst; 2024 Leaders Breakfast Honoree, Brian Graham

Honoring Brian Graham

The morning’s highlight was the Leadership Award of Excellence, presented to Brian Graham, founder and creative director of Graham Design. With over three decades of experience, Graham is known for his award-winning contemporary furniture designs that blend creativity, research, and sustainability. Cheryl Durst, IIDA EVP and CEO, introduced Graham with a playful yet heartfelt tribute, noting his “great calves” and calling him “a true collaborator and an extraordinary friend.” She praised his generosity and ability to create objects that improve people’s lives, adding, “We see our best selves in the eyes of Brian Graham.”

In his acceptance speech, Graham humbly remarked, “I’m really humbled. Design is a team sport, defined by the partners that I have.” He also reflected on his journey, starting his own studio 25 years ago and still feeling the drive to improve: “I still feel like I can do better. We keep practicing.” He thanked his wife, Nancy, and expressed gratitude to IIDA, MillerKnoll, and Interior Design magazine, leaving the audience with the importance of collaboration and continued growth.

Keynote Speaker – Vijay Gupta

Art as a Force for Healing

The keynote was delivered by Vijay Gupta, violinist and founder of Street Symphony, who gave a powerful talk about music’s ability to heal and connect. Gupta shared moving stories from his work bringing music to those in reentry from homelessness and incarceration, asking, “What’s the point of creating beauty in a life filled with pain?” His answer came in the form of music as a bridge to humanity. He recalled a woman from Skid Row saying, “How did you know I needed this music today?”—a moment that underscored the deep impact of art on human lives.

Gupta’s philosophy, “Art is not a noun, it’s a verb,” resonated with the audience, as he described how music opens doors to empathy and connection. His performance of “Hallelujah” on violin brought the room to a reflective silence, demonstrating the profound intersection of art, healing, and humanity. He closed by urging, “We must show up to the most broken parts of ourselves to connect.”

Vijay & Cheryl engage in a Q&A
IIDA Leaders Breakfast San Francisco Keynote Speaker, Violinist and Citizen Artists, Vijay Gupta.

The 2024 Leaders Breakfast was a reminder of the power of design and art to transform lives. Brian Graham’s commitment to creating functional, beautiful designs and Vijay Gupta’s mission to heal through music highlighted the profound impact creativity has on our shared human experience. As Graham put it, “Design is a team sport,” and through collaboration and creativity, both design and art will continue to shape a brighter future.

IIDA Leaders Breakfast San Francisco

Event Photos

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A Block Party Showcase


August 22, 2024

Event Recap

2024 Design Expo

East Bay City Center

 

Held at Bloc15 in August, Design Expo 2024 brought together industry professionals, students, and design enthusiasts for a lively day of networking, product showcases, and community. This year’s theme, “Design for Dignity,” focused on sustainable and user-centered design, making it the biggest event hosted by the East Bay City Center.

Summer Vibes and Festive Fun

The event had a playful “block party” atmosphere with picnic-inspired food and decor. Manuia Designs set the mood with colorful balloon arrangements, while attendees enjoyed hot dogs and shaved ice from Quick Dog, fresh popcorn, and a stunning charcuterie spread by NinjAyisha Catering.

Innovative Product Showcases

The heart of the expo was the product presentations, where commercial reps showcased the latest innovations. With a focus on accessibility and sustainability, the event provided an interactive platform for designers to connect with new products and industry leaders.

Networking and Community

Beyond the product demos, the expo fostered meaningful connections in a relaxed, welcoming environment. From students to professionals, attendees shared ideas and built relationships, making this both a fun and educational experience.

In all, Design Expo 2024 succeeded in blending creativity, education, and community, leaving the design industry excited for what’s to come.

The East Bay City Center’s Design Expo was a resounding success, curated, organized, fun and a great chance for manufacturers and our local design community to connect with each other.
Kelly Toole, EBCC Director

Event Photos

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Pioneers in Design – Amy Karle


May 15 2024

Event Recap

Pioneers in Design – Amy Karle

SF Jazz, San Francisco

On May 15, 2024 our design community joined together in person again at SF Jazz for an mind-blowing talk by artist, Amy Karle, who captivated the audience with her keynote address, exploring the profound question, “What does it mean to be human in the age of technology?” Her thought-provoking presentation delved into the merging of humans and technology, showcasing how innovative design can enhance and support humanity. Amy then engaged in conversation with Gervais Tompkin, an expert in workplace design and hybrid work practices. Gervais’s insightful questions and engaging discussion with Amy provided valuable perspectives on the evolving landscape of design and technology.

This year our chapter honored Brian Wilson & Brian Buhl of Two, affectionately referred to as “The Brians”, with the 2024 Distinguished Achievement Award for their decades of work with the architectural and design community. After being introduced by Louis Schump of Gensler The Brians shared with us their “Love Letter” to our community.

If you missed this inspiring event, you can view the photos and watch the video recording below. And even if you were there and just want to be reminded of this Pioneer and her vision, take a watch. Follow the link to the full photo album and download your favorites.

For all the background on our Pioneer and Honorees, see the event page.

If you are interested in being a part of the Pioneers in Design committee for 2025, please reach out.

2024 Pioneers In Design Event Committee

Event Photos

Full photo album


Event Recording


IIDA Northern California Wins Catalyst Grant

Empowering Climate Action in Interior Design

In a world increasingly aware of the urgent need for environmental action, the interior design industry is stepping up to the challenge. IIDA Northern California Chapter, through its Climate Action Committee, has been at the forefront of this movement. Recently, the chapter secured a significant win—the IIDA Catalyst Grant—based on its compelling submission outlining an innovative project aimed at advancing sustainable design practices and fostering community engagement.

Project Purpose

At the core of the winning submission lies the IIDA Northern California Chapter Climate Action Committee’s vision to amplify its Climate Crawl series impact through the creation of an annual Climate Crawl Zine. This project represents a natural progression from the committee’s previous endeavors, particularly the Climate Crawl Series—a bi-monthly collaborative forum focusing on climate action initiatives and sustainability best practices within interior design.

The Climate Crawl Zine serves as a dynamic platform for sharing insights, strategies, and case studies, nurturing a community of environmentally conscious interior designers. Each edition of the Zine will delve into various facets of climate action in interior design, from building deconstruction to sustainable materials, fostering diverse perspectives and featuring thought-provoking articles, interviews with industry leaders, and exemplary sustainable projects within the chapter.

By intertwining the Climate Crawl series with the annual Zine, the project aims to create a vibrant, accessible, and evolving resource that propels the interior design community towards a greener, more responsible future.

Project Goal

The project sets forth several measurable goals:

  • Raising Awareness: Increasing awareness of climate action within the interior design industry.
  • Knowledge Expansion: Extending the reach of the Climate Crawl series to IIDA members across the chapter and the entire IIDA organization.
  • Educational Platform: Demonstrating IIDA as a platform for meaningful and educational content.
  • Community Expansion: Expanding Climate Crawl Series participation to a minimum of three new City Centers.
  • Advocacy Integration: Linking Climate Action activities with Advocacy efforts, enhancing IIDA’s value to the communities it serves.

In securing the Catalyst Grant, IIDA Northern California Chapter has not only gained financial support but also validation of its commitment to advancing sustainable design practices and fostering community engagement. This project stands as a testament to the chapter’s dedication to driving positive change within the interior design industry.

As the Climate Crawl Zine takes shape, it holds the promise of inspiring and empowering interior designers to embrace sustainable practices, ultimately contributing to a healthier, more resilient planet. Through collaboration, education, and advocacy, IIDA Northern California Chapter continues to lead the charge towards a greener future—one page at a time.

Celebrating Excellence


March 14, 2024

Event Recap

2024 Honor Awards

Masonic Auditorium, San Francisco

Read about all the winners and finalists of the 2024 Honor Awards event!


Evening Highlights

Cocktails and Conversations
The evening kicked off with cocktails in the gorgeous mid-century lobby of the Masonic Auditorium. Attendees enjoyed reconnecting with friends and colleagues before moving to the main hall for dinner and a memorable night.

Welcoming Remarks
Our emcee, Jonathan Chow, Event Committee Chair and Designer at DLR Group, warmly welcomed the attendees. He recalled his journey from a past IIDA Student Award winner to emceeing this grand event and expressed gratitude towards the Honor Awards committee. Jonathan’s introduction set the stage for a night where tradition meets innovation.

Acknowledging Excellence
Cheryl Durst, IIDA Executive Vice President and CEO, highlighted our advocacy efforts and forward-thinking legislative actions in California. She praised the designers of tomorrow while introducing the recipients of the Student Awards, which included the promising sophomore Kami Huynh, multi-year winner Electra White, and trailblazing senior Soojee Choi.

On March 14, 2024, energy buzzed through the Masonic Auditorium in San Francisco, as the IIDA Northern California Chapter Honor Awards celebrated stellar interior design projects. These projects not only define spaces but also set new standards. The event embodied a spirit of innovation and camaraderie, and we extend a heartfelt thank you to everyone who participated. Your contributions inspire our community, fostering confidence and optimism.

Award Highlights

Innovative Design Recognized
The awards segment was filled with excitement as presenters spotlighted exceptional projects:

  • LIVE Category: Katelyn Hoffman and Enrique Sanchez showcased projects that turn spaces into homes.
  • JEWEL BOX Award: Jones Haydu presented the award for intimate design to Caffe by Mr. Espresso.
  • PLAY Award: Ian White and Whitney Feussner celebrated EHDD’s transformation of the Kansas City Zoo & Aquarium.
  • HEAL Award: Stantec was honored for Care Essentials by Kaiser, a space where wellness thrives.

Sustainability and Craftsmanship
The evening continued with Ai Hamaji and Damien Watson presenting the SERVE award to HMC Architects for Sierra College, a beacon of community and learning. The LONG VIEW award went to EHDD for their sustainable design of the YouTube Campus Expansion. The CRAFT award recognized DLR Group for the SFMTA Subway Chinatown project, a testament to detailed and thoughtful design.

Corporate Creativity
The WORK awards highlighted functional creativity in corporate spaces:

  • SMALL Category: Gensler for LinkedIn Maude Deep Focus.
  • MEDIUM Category: Aidlin Darling Design for The Prow.
  • LARGE Category: Gensler again shone with NVIDIA Headquarters.

It’s All About Community

In her closing remarks, Katy Mercer, IIDA Northern California Chapter President, along with Melissa Pesci, Chapter President-elect, emphasized the strength of our community and collaboration. The Lark-Inn project, a harmonious partnership between DLR Group, Stantec, CRB, and Gensler, earned the SUMMIT award.

As the event concluded, Jonathan Chow reflected on an evening where aspirations met appreciation. Every speech, acknowledgment, and awarded project underscored the vital role of design in not just shaping spaces but lives.

For more information on the winners and their projects, visit our awards page.

Thank you to our dedicated committee for putting together another extraordinary event and all of our presenters!
If you are interested in being a part of the Honor Awards committee for 2025, please reach out.

Event Photos

Full photo album including all the photobooth pics!



Lobby Day Rewind

Advocacy in Action for California’s Interior Designers

Ahead of the March 11th California Architect’s Board Sunset Hearing, a group of IIDA advocates took to the capitol to educate legislators on the profession of commercial interior design and the occupational barriers this profession faces in California. Representing the profession were Adam Newton, VP of Advocacy; Melissa Pesci, President-Elect; Tamara Roth, Sole Practitioner and Advocacy Committee Member; and Ellon Brittingham from Full Moon Strategies.

Lobby Day: A Gathering of Passionate Voices

Lobby days are an important tool in educating the legislature on any topic of advocacy. Lead by our lobbying team Full Moon Strategies, the team spent the day explaining the broad scope and powerful impact of commercial interior design projects, from restaurants to hospitals and everything in between. As a women and queer lead profession it was essential to educate our lawmakers on the importance of making change to improve equity throughout the construction industry. Additionally, Tamara Roth shared her experience as a sole practitioner who is regularly economically impacted by the outdated and inconsistent structure currently in California. Without updating the governance for commercial interior designers to be a state entity, sole practitioners will continue to be disproportionately impacted.

In total, IIDA met with nine legislative offices during the Lobby Day, making a grand total of thirty separate meetings with legislators and staff in the last two months alone. This high degree of engagement is only possible with the support of thought-leading firms and an active community of members.

Ellon Brittingham, Adam Newton, Melissa Pesci, Tamara Roth
Helping educate our lawmakers about Commercial Interior Design and what we’re trying to accomplish with our advocacy. Download your own copy →

The Hearing: From Discussions to Decisions

On March 11th IIDA represented commercial interior designers to the Business, Professions and Economic Development Committee for the California Architects Board Sunset Hearing. We appreciated the comments from Senator Roth, a long-time and esteemed member of the committee, and our colleagues at the American Institute of Architects California Chapter. This hearing was a very preliminary first step as we ramp up for more robust conversations so we are looking forward to collaborate more with stakeholders as this process progresses.

“I just want to thank you all for your time and interest in the issues, very well outlined in the background, that interior designers are facing in California. We’re really excited to collaborate with you all, and with CAB, to bring some consistency to our practitioners, our clients and our building officials.”
Melissa Pesci, AIA, NCIDQ, LEED AP, IIDA Northern CA President-Elect

Advocating for Progress

Empowering Commercial Interior Designers in California

IIDA’s Northern and Southern California chapters’ advocacy efforts are moving ahead full steam this year to advance legislation that empowers commercial interior designers. In recent discussions surrounding these efforts, various points of view have emerged that illustrate the passionate engagement of professionals in the A&D industry. As part of our ongoing commitment to elevating our profession, it’s crucial to clarify the intentions of our efforts and dispel any misconceptions.

There are three main tenets of our objectives this year:

  1. Modernization: Working with state lawmakers to develop a governance structure that better reflects the increasing complexity of our practice and acknowledges the interdisciplinary landscape of our project teams.
  2. Consistency: Aligning commercial interior designers, and our statutory privileges, with the standardized regulatory environments of our peer professionals on the job site, in our offices, and across the nation.
  3. Equity: Acknowledging that the commercial interior design field is led by women and queer professionals, who currently do not enjoy the same statutory privileges as the colleagues in related fields.

TODAY: Monday, March 11th is the California Architect’s Board Sunset Review hearing and, based on the board’s sunset report, we anticipate these longstanding, structural issues to be a significant discussion. This follows on the heels of months of meaningful engagement with stakeholders. Don’t worry – we’ll be there to advocate for you! We are privileged to have this opportunity to collaborate with our lawmakers and architectural colleagues to align with many other states that govern architecture and interior design professionals under equivalent or joint regulatory structures.

When pushing for progress, it’s natural, and expected, for concerns from others to arise. It’s important to emphasize that our proposed goals seek to support, not undermine, our diverse community of professionals. As IIDA members, please understand that there is NO effort being made to dismantle the existing Certified Interior Designer (CID) structure. Instead, we aim to carve out a modernized governance structure that grants consistent privileges specifically for commercial interior designers. This is not a new concept; 31 other jurisdictions (29 states + DC and Puerto Rico) have some form of state-governed regulation for our profession. Even as recently as this week, a title act granting the ability to stamp and seal for state-registered interior designers was signed into law in Nebraska. For a leader like California, this change is long overdue.

We invite you to follow along during this process and look forward to the ongoing constructive conversations with our industry colleagues; this is only the beginning.