Revisit 2024 IIDA Leaders Breakfast


September 13 2024

Event Recap

IIDA Leaders Breakfast San Francisco

Westin St Francis at Union Square, San Francisco

On September 13, 2024, the IIDA Leaders Breakfast united the design community in San Francisco to celebrate the profound impact of design on the global marketplace. Held at a new venue, the historic Westin St. Francis, this annual event was hosted by IIDA Northern California chapter, with support from IIDA headquarters. MillerKnoll was once again the International Benefactor for this National event series and Interior Design magazine was the series’s Media Partner.

The morning began with remarks by Melissa Pesci, IIDA NorCal President, who underscored the significance of this event in honoring the legacy and future of design. It was an event marked by celebration, inspiration, and community — all united by a shared passion for how design transforms lives.

IIDA NC President, Melissa Pesci; IIDA CEO & Executive VP, Cheryl Durst; 2024 Leaders Breakfast Honoree, Brian Graham

Honoring Brian Graham

The morning’s highlight was the Leadership Award of Excellence, presented to Brian Graham, founder and creative director of Graham Design. With over three decades of experience, Graham is known for his award-winning contemporary furniture designs that blend creativity, research, and sustainability. Cheryl Durst, IIDA EVP and CEO, introduced Graham with a playful yet heartfelt tribute, noting his “great calves” and calling him “a true collaborator and an extraordinary friend.” She praised his generosity and ability to create objects that improve people’s lives, adding, “We see our best selves in the eyes of Brian Graham.”

In his acceptance speech, Graham humbly remarked, “I’m really humbled. Design is a team sport, defined by the partners that I have.” He also reflected on his journey, starting his own studio 25 years ago and still feeling the drive to improve: “I still feel like I can do better. We keep practicing.” He thanked his wife, Nancy, and expressed gratitude to IIDA, MillerKnoll, and Interior Design magazine, leaving the audience with the importance of collaboration and continued growth.

Keynote Speaker – Vijay Gupta

Art as a Force for Healing

The keynote was delivered by Vijay Gupta, violinist and founder of Street Symphony, who gave a powerful talk about music’s ability to heal and connect. Gupta shared moving stories from his work bringing music to those in reentry from homelessness and incarceration, asking, “What’s the point of creating beauty in a life filled with pain?” His answer came in the form of music as a bridge to humanity. He recalled a woman from Skid Row saying, “How did you know I needed this music today?”—a moment that underscored the deep impact of art on human lives.

Gupta’s philosophy, “Art is not a noun, it’s a verb,” resonated with the audience, as he described how music opens doors to empathy and connection. His performance of “Hallelujah” on violin brought the room to a reflective silence, demonstrating the profound intersection of art, healing, and humanity. He closed by urging, “We must show up to the most broken parts of ourselves to connect.”

Vijay & Cheryl engage in a Q&A
IIDA Leaders Breakfast San Francisco Keynote Speaker, Violinist and Citizen Artists, Vijay Gupta.

The 2024 Leaders Breakfast was a reminder of the power of design and art to transform lives. Brian Graham’s commitment to creating functional, beautiful designs and Vijay Gupta’s mission to heal through music highlighted the profound impact creativity has on our shared human experience. As Graham put it, “Design is a team sport,” and through collaboration and creativity, both design and art will continue to shape a brighter future.

IIDA Leaders Breakfast San Francisco

Event Photos

Full photo album


Pioneers in Design – Amy Karle


May 15 2024

Event Recap

Pioneers in Design – Amy Karle

SF Jazz, San Francisco

On May 15, 2024 our design community joined together in person again at SF Jazz for an mind-blowing talk by artist, Amy Karle, who captivated the audience with her keynote address, exploring the profound question, “What does it mean to be human in the age of technology?” Her thought-provoking presentation delved into the merging of humans and technology, showcasing how innovative design can enhance and support humanity. Amy then engaged in conversation with Gervais Tompkin, an expert in workplace design and hybrid work practices. Gervais’s insightful questions and engaging discussion with Amy provided valuable perspectives on the evolving landscape of design and technology.

This year our chapter honored Brian Wilson & Brian Buhl of Two, affectionately referred to as “The Brians”, with the 2024 Distinguished Achievement Award for their decades of work with the architectural and design community. After being introduced by Louis Schump of Gensler The Brians shared with us their “Love Letter” to our community.

If you missed this inspiring event, you can view the photos and watch the video recording below. And even if you were there and just want to be reminded of this Pioneer and her vision, take a watch. Follow the link to the full photo album and download your favorites.

For all the background on our Pioneer and Honorees, see the event page.

If you are interested in being a part of the Pioneers in Design committee for 2025, please reach out.

2024 Pioneers In Design Event Committee

Event Photos

Full photo album


Event Recording


Celebrating Excellence


March 14, 2024

Event Recap

2024 Honor Awards

Masonic Auditorium, San Francisco

Read about all the winners and finalists of the 2024 Honor Awards event!


Evening Highlights

Cocktails and Conversations
The evening kicked off with cocktails in the gorgeous mid-century lobby of the Masonic Auditorium. Attendees enjoyed reconnecting with friends and colleagues before moving to the main hall for dinner and a memorable night.

Welcoming Remarks
Our emcee, Jonathan Chow, Event Committee Chair and Designer at DLR Group, warmly welcomed the attendees. He recalled his journey from a past IIDA Student Award winner to emceeing this grand event and expressed gratitude towards the Honor Awards committee. Jonathan’s introduction set the stage for a night where tradition meets innovation.

Acknowledging Excellence
Cheryl Durst, IIDA Executive Vice President and CEO, highlighted our advocacy efforts and forward-thinking legislative actions in California. She praised the designers of tomorrow while introducing the recipients of the Student Awards, which included the promising sophomore Kami Huynh, multi-year winner Electra White, and trailblazing senior Soojee Choi.

On March 14, 2024, energy buzzed through the Masonic Auditorium in San Francisco, as the IIDA Northern California Chapter Honor Awards celebrated stellar interior design projects. These projects not only define spaces but also set new standards. The event embodied a spirit of innovation and camaraderie, and we extend a heartfelt thank you to everyone who participated. Your contributions inspire our community, fostering confidence and optimism.

Award Highlights

Innovative Design Recognized
The awards segment was filled with excitement as presenters spotlighted exceptional projects:

  • LIVE Category: Katelyn Hoffman and Enrique Sanchez showcased projects that turn spaces into homes.
  • JEWEL BOX Award: Jones Haydu presented the award for intimate design to Caffe by Mr. Espresso.
  • PLAY Award: Ian White and Whitney Feussner celebrated EHDD’s transformation of the Kansas City Zoo & Aquarium.
  • HEAL Award: Stantec was honored for Care Essentials by Kaiser, a space where wellness thrives.

Sustainability and Craftsmanship
The evening continued with Ai Hamaji and Damien Watson presenting the SERVE award to HMC Architects for Sierra College, a beacon of community and learning. The LONG VIEW award went to EHDD for their sustainable design of the YouTube Campus Expansion. The CRAFT award recognized DLR Group for the SFMTA Subway Chinatown project, a testament to detailed and thoughtful design.

Corporate Creativity
The WORK awards highlighted functional creativity in corporate spaces:

  • SMALL Category: Gensler for LinkedIn Maude Deep Focus.
  • MEDIUM Category: Aidlin Darling Design for The Prow.
  • LARGE Category: Gensler again shone with NVIDIA Headquarters.

It’s All About Community

In her closing remarks, Katy Mercer, IIDA Northern California Chapter President, along with Melissa Pesci, Chapter President-elect, emphasized the strength of our community and collaboration. The Lark-Inn project, a harmonious partnership between DLR Group, Stantec, CRB, and Gensler, earned the SUMMIT award.

As the event concluded, Jonathan Chow reflected on an evening where aspirations met appreciation. Every speech, acknowledgment, and awarded project underscored the vital role of design in not just shaping spaces but lives.

For more information on the winners and their projects, visit our awards page.

Thank you to our dedicated committee for putting together another extraordinary event and all of our presenters!
If you are interested in being a part of the Honor Awards committee for 2025, please reach out.

Event Photos

Full photo album including all the photobooth pics!



Reflecting on the 2023 IIDA Leaders Breakfast


September 8 2023

Event Recap

Honoring Legacy and Inspiring Future Design 

Four Seasons Hotel, San Francisco

On the morning of Friday, Sept. 8, the design community of Northern California gathered in anticipation and excitement at the elegant Four Seasons Hotel in San Francisco. The occasion? The annual IIDA Leaders Breakfast, a prestigious international event series that celebrates the essence of design and recognizes those who have left an indelible mark on the industry, hosted by the IIDA Northern CA Chapter.

Keynote Speaker – Sloan Leo

Illuminating New Dimensions in Design

Sloan Leo, the Founder and CEO of FLOX Studio, commanded the spotlight as the distinguished keynote speaker at the 2023 event. Introduced by IIDA Executive Vice President and CEO Cheryl Durst, FIIDA, Sloan’s presence embodied the essence of design theory, practice, and facilitation, casting an aura of inspiration that enveloped the audience.

Sloan shared an anecdote as a trans man, shedding light on the challenges they faced in finding a space where they truly belonged. “Nothing felt like I was invited in,” they confessed, highlighting the need for inclusivity and diversity within the design community. In a move to spark meaningful conversations about community design, Sloan initiated a space where individuals could discuss innovative design solutions. The response was overwhelming, with their apartment quickly filling to capacity. Since then, FLOX Studio has launched – a platform that offers a unique blend of strategic management consulting and design education.

Sloan’s vision extends far beyond personal experiences. They firmly believe in a promising future, stating, “The future is coming – there is a plan for me.” Their mission revolves around the power of collective gatherings, emphasizing, “We can figure out how to live forward together.” In a world marked by constant change, Sloan’s determination to foster unity through design shines brightly.

Following their illuminating keynote address, Sloan Leo engaged in a dynamic Q&A session, sharing insights with Cheryl, and responding to thought-provoking questions from the captivated audience. 

IIDA Executive Vice President and CEO, Cheryl Durst, FIIDA and Keynote Speaker, Sloan Leo
IIDA Northern California President, Katy Mercer, IIDA and Honoree, Joan Price with Scott Dunlap.

Honoring Joan Price

A Beacon of Connection and Contribution

“LOL” doesn’t always stand for “Lots of Love.” But according to Jane Price’s 92-year-old mother, it certainly does! There was no shortage of “LOL” – whether it was laughter or a little extra love.

At the core of the 2023 Leaders Breakfast was a tribute to Joan Price, a distinguished figure in Bay Area architecture and design. Scott Dunlap of Gensler took the stage to introduce this year’s honoree, highlighting Joan’s remarkable career and her dedication to mentoring women in leadership roles.

While Joan Price may not have been a designer or architect herself, her visionary leadership during her two-decade tenure at Gensler left an indelible mark. She served as the first Director of Business Development and co-managed the San Francisco office. Her impact was palpable, as evidenced by her establishment of Gensler’s Client Advisory Council and her instrumental role in creating the global industry event, Design Forecast Live.

During her heartfelt speech, Joan expressed gratitude to those who had supported her throughout her career, including former colleagues and her family. She humbly acknowledged, “I owe everything to other people.”

Regarding the term “LOL,” Joan shared a different interpretation. To her, “LOL” can also stand for “Leaders of Leaders,” a nod to the exceptional individuals in the room who are driving change in the design field.

Looking ahead, Joan Price is optimistic about the future of design. She firmly believes that despite media narratives, the Bay Area and San Francisco are not in decline. Joan recognizes the dedicated community members working diligently to effect positive change.

In closing, Joan left the audience with a piece of wisdom: “Say what you mean and mean what you say.” And in a more lighthearted moment, she emphasized this point by repeating “LOL” three times, signifying the importance of laughter, leadership, and commitment in the world of design.

Thank you to our dedicated committee for putting together another extraordinary breakfast!
If you are interested in being a part of the Leaders Breakfast committee for 2024, please reach out.

Event Photos

Full photo album


Pioneers in Design – Rael San Fratello


May 23 2023

Event Recap

Pioneers in Design – Ronald Rael + Virginia San Fratello

SF Jazz, San Francisco

On May 23, 2023 our design community joined together in person again at SF Jazz for an inspiring conversation between SFMoMA’s Josh Becker and this year’s Pioneers in Design, Ronald Rael and Virginia San Fratello. The discussion focused on Rael San Fratello’s design work as acts of activism and their futurist perspective on materiality and technology in new ways of building structures that bring a wealth of resources from which to build that can be accessible to all people.

Our chapter honored, Rachel Stallworth of Stallworth Enterprises with the 2023 Distinguished Achievement Award for her decades of work with the architectural and design community. Rachel was introduced by Lisa Weeks of Gensler and was accompanied by her family and friends as she gave a moving acceptance of this recognition.

If you missed this inspiring event, you can view the photos and watch the video recording below. And even if you were there and just want to be reminded of these Pioneers and their vision, take a look. Follow the link to the full photo album and download your favorites.

For all the background on our pioneers and honoree, see the event page.

If you are interested in being a part of the Pioneers in Design committee for 2024, please reach out.


Event Photos

Full photo album


Event Recording


Annual Golf Tournament

Event Recap

Annual Golf Tournament

Sequoyah Golf Course, Oakland

Once again, an energetic group of designers, manufacturers, architects and contractors came together for a day on the green at the beautiful Sequoyah Golf Course on the Oakland hills. The weather was gorgeous and the good times were a plenty.

If you’re interested in joining the planning committee for our 2023 Golf Tournament, please reach out (this is a fun committee!).


Event Photos

Full photo album


Leaders Breakfast


September 9 2022

Event Recap

Leaders Breakfast

Four Seasons, San Francisco
Click on image to enlarge to read all 100 things

On September 9, 2022 our design community joined together in person again at the Four Seasons in San Francisco for breakfast. Former IIDA Northern California Chapter President, Donald Cremers was honored as a with the renowned Red Eames Stool presented by MillerKnoll. Our keynote speaker, New York Times best-selling author, game designer and futurist, Jane McGonigal, led us through some exercises in future tripping to instill a sense of urgent optimism. The legendary Cheryl Durst joined Jane on stage for a Q&A, diving into Jane’s story and how her futurist thinking can be utilized in the design industry.

In her keynote, Jane challenged us to think of 100 things that are (relatively) true about our industry today and how those things might be different in 10 years. Verda Alexander took that challenge to the airwaves (Zoom that is) and invited folks from our industry to a two-part series of virtual meetings where we brainstormed 100 things about Commercial Interior Design that are true today.

In part 2, we narrowed down a couple of things from the list of 100 to see how we could think like futurists and image how things might be in 10 years.

In the future we turn these things around

Being Misunderstood >>

  • We educate the public on our value 
  • We revamp HGTV
  • We promote design beyond just ‘a beautiful space’
  • We are called Interior Architects

Being Client Focused >>

  • We are stakeholder focused
  • We address environment
  • Stakeholders are at the table with a range of diverse voices 
  • We engage our communities
  • We consider our global impact

For more information on Leaders Breakfast, this year’s keynote address and bios for Jane and Donald, see the event page. If you are interested in being a part of the Leaders Breakfast planning committee for 2023, please reach out.


Event Photos

Full photo album


Pioneers in Design – Walter Hood


July 27 2022

Event Recap

Pioneers in Design – Walter Hood

SF Jazz, San Francisco

On July 27, 2022 our design community joined together in person again at SF Jazz for a riveting conversation between Verda Alexander and this year’s Pioneer in Design, Walter Hood. Walter and Verda discussed how architecture/landscape architecture and memory & meaning intersect in the American landscape. Our chapter also honored, Kriss Kokoefer, President & Owner of Kay Chesterfield with the 2022 Distinguished Achievement Award.

If you missed this inspiring exchange, you can now watch the recording below. And even if you were there and just want to be reminded of this Pioneer and his vision, take a watch.

For all the background on our honorees, see the event page. If you are interested in being a part of the Pioneers in Design committee for 2023, please reach out.


Event Photos

Full photo album


Event Recording