United in Pride


June 29 2025

IIDA NorCal at the 2025 SF Pride Parade

This June, the IIDA Northern California Chapter once again came together to proudly celebrate SF Pride — and what a celebration it was!

As a chapter, our goal was simple but powerful: unite our community and show our unwavering support for the LGBTQ+ community across Northern California. For the second year in a row, our members, allies, families, and friends gathered to march, rally, and celebrate who we are — not just as individuals, but as one inclusive design community.

A Tradition in the Making

It all began with a simple idea: what if we, as IIDA NorCal, marched together at SF Pride?

That seed of inspiration led to a conversation between IIDA member Damien Watson, IIDA Assistant VP of EDI, and Paul Fogg, IIDA VP of Philanthropy, — and just like that, the wheels were in motion. Last year was our first time walking as a chapter. This year, it was clear: this is something special, and we’re just getting started. We hope to continue this tradition year after year, building momentum, building community, and building pride.

Pre-Party With Purpose

The day kicked off at the Andreu World Showroom (shout-out to our incredible hosts!) with a vibrant pre-party. It wasn’t just a get-together — it was a gathering of allies, advocates, and families. Children painted rainbows on their cheeks, members personalized their Pride shirts, and the energy in the room was electric.

We don’t call our supporters “sponsors” — we call them Allies, and that word carries meaning. These are the people and companies standing with us in full solidarity. It was a joy to see so many faces — old and new — showing up, not just for the party, but for the purpose.

We heard from a few inspiring voices, too:

  • Paul Fogg, Regional Manager at Andreu World, gave a heartfelt welcome.
  • Kristin Guindi, IIDA SF City Center Director and Made By Pair National Brand Ambassador, gave thanks to all of our Allies and the dedicated committee behind the scenes.
  • and Damien Watson, Market Development Manager at two, delivered a fiery rally cry, getting the whole group energized and ready to take on Market Street together.

Marching With Meaning

At noon, we gathered at Folsom and Beale for our official time slot to march in the parade. From the moment we stepped off, the energy was palpable. We weren’t just walking — we were marching in protest, in pride, and in unity, representing not only ourselves, but everyone who couldn’t be there.

This wasn’t just about being seen. It was about standing up, speaking out, and showing the world who we are and what we stand for.

As a chapter, IIDA NorCal represents professionals from every corner of the design industry — from architecture firms to furniture manufacturers, large companies to small studios. But when we march together, those lines disappear. We are one chapter, one community, walking with one purpose.

Our Mission on Full Display

IIDA’s mission is to advance Commercial Interior Design as a profession — but that mission is rooted in more than just beautiful spaces. We advocate for healthy, sustainable, and equitable spaces, and that work begins with the people in them.

SF Pride gives us a chance to not only support LGBTQ+ individuals, but also to educate others about who we are, what we do, and why it matters. Many people don’t know what IIDA is, or how we impact the spaces where people live, work, and gather. Events like this give us a platform — and a very visible one — to share our story.

With many proud members of the LGBTQ+ community, this event means everything. Creating a safe and celebratory space where others can network, show their pride, and grow their confidence is what it’s all about.

Looking Ahead

We are so proud of what we’ve built, and even more excited about where it’s going. SF Pride has become more than an event for IIDA NorCal — it’s a statement. A celebration. A tradition. To everyone who joined us, supported us, or cheered from the sidelines: thank you. Your energy, love, and presence help us move our mission forward — one step, one march, one rainbow at a time.

Until next year — stay proud.

Want to get involved with IIDA NorCal or join us next year? Keep an eye on our events calendar, and follow us on social media for updates and opportunities. 🌈


Check out the full photo album for all the fabulous memories!

Designing for Healing and Hope

Elevating Mental Health Awareness through Behavioral Healthcare Interior Design

As Mental Health Awareness Month takes center stage, we turn our attention to the power of design in creating spaces that foster healing, hope, and resilience. 

In the realm of behavioral healthcare, interior designers face a unique set of challenges and considerations to provide environments that promote mental well-being. From cultivating peaceful and functional areas to embracing durability and safety, the intricacies of behavioral healthcare interior design are crucial in supporting patients’ journeys toward recovery. 

We asked Donald Cremers and Michele Hutchinson from HOK to share their thoughtful approach, innovative solutions, and compassionate design principles that shape the healing spaces they design.


Our overall design goal of healthcare environments is to create “healing” spaces, where comfortable, peaceful, functional, and calming attributes are considered. When we take on a behavioral healthcare project, we must dig even deeper for ways to include the features above, but also have many additional, often complicated, things to consider such as:

Consideration of different areas where patients will be throughout the day is important, such as quiet, contemplative areas vs. more active treatment spaces. Interior design lends itself easily to this with color for example: softer tones in the “home” spaces and the ability to increase saturation and even graphics in more active areas.

Treatment areas, such as classrooms, are set up to maximize multi-purpose functions. Different programs can include anything from art therapy, job preparedness courses, writing workshops and even cooking classes. The finishes then need to be incredibly durable and detailed to meet the safety requirements of the space. The goal of the interior design is to create a warm environment that encourages creativity and healing.

Patient environments need to be secure, anti-ligature & tamper-resistant to meet the safety needs of the patients and staff.

Visibility is an important factor in these facilities as well. Staff must be able to easily supervise spaces, so when designing things like nurse stations, providing open access helps to create an environment that encourages communication between patients and staff.  Access to daylight and views is also an important factor; nature is very healing, and being able to celebrate views and artwork depicting nature is always encouraged.

Designing behavioral healthcare environments continues to increase our compassion for people who struggle with mental illness. The goal of these facilities is to prepare patients for life outside of the facility, where they can live healthy, normal lives – love participating in that journey.

Donald Cremers, IIDA

Senior Principal – Interior Design Leader at HOK

Michele Hutchinson, INTCA, LEED GA

Senior Project Interior Designer, Senior Associate at HOK


Celebrating the Influence of AAPI Designers

Spotlight on 3 IIDA Northern California Members

This month of May, we celebrate Asian American and Pacific Islander (AAPI) Heritage Month. At IIDA Northern California, we take this opportunity to recognize our members and honor the contributions of AAPI designers and their impact on the field of interior design. From their unique perspectives and approaches to design to their diverse cultural influences and experiences, AAPI designers continue to inspire and shape the industry. This month, we highlight IIDA Northern California members of the AAPI community to celebrate their heritage and meaningful contributions to the design world.

Christina Cho Yoo, AIA, PE, LEED AP BD+C
Co-Founder | Atelier Cho Thompson

Christina’s career trajectory significantly shifted from structural engineering to architecture, driven by her desire to combine technical expertise with a deeper involvement in projects’ creative vision and human experience. Before this transition, she excelled as a structural engineer at Arup, where she held the esteemed position of Structural Sustainability Champion for the Americas. Her exceptional contributions encompassed noteworthy projects such as the LEED-Double Platinum California Academy of Sciences, Contemporary Jewish Museum, Kaiser hospitals, and various bridges.

In 2014, Christina and her partner Ming Thompson established Atelier Cho Thompson—a multidisciplinary design and concept firm with offices in San Francisco and New Haven. This dynamic firm engages in the art of architecture, interiors, graphics, brand strategy, furniture, installations, and exhibitions. Their diverse portfolio spans from single-family residences to hospitality venues, institutions, offices, cultural landmarks, and public spaces. Christina and Ming are driven by a profound passion for design that brings about lasting change and resonates with individuals from all walks of life.

Furthermore, Christina’s commitment to community-building extends beyond her professional pursuits. Last year, she co-founded A Rising Tide, an initiative dedicated to cultivating leadership and increasing the visibility of Asian and Pacific Islanders working in design for the built environment. This endeavor highlights her dedication to fostering inclusivity and empowering underrepresented voices within the industry.

While Christina and Ming are trained architects who have worked on large and complex buildings like international Apple stores and museums like the California Academy of Sciences, they joined IIDA because they believed that design at the human scale is essential.

EDUCATION

  • Bachelor of Science, Civil Engineering, Stanford University
  • Master of Science, Design-Construction Integration, Stanford University
  • Masters or Architecture, Harvard Graduate School of Design

Ravi Rao, LEED AP
Associate | Lead Interior Designer | Taylor Design

With over 18 years of experience in the field, Ravi Rao profoundly understands the importance of empathy in creating meaningful spaces. As an Associate and Lead Interior Designer at Taylor Design, Ravi’s approach revolves around a thoughtful and human-centered process, recognizing that design goes beyond aesthetics and encompasses the user’s mental and emotional experience. This perspective is particularly crucial in his work on healthcare projects, where design can significantly impact healing.

In addition to his innate empathy in design, Ravi embraces a distinctive leadership style that encompasses reflection, compassion, and a global mindset, all while prioritizing the team. Often described as a “quiet leader,” Ravi’s natural curiosity and ability to delve beneath the surface bring stability and purpose to the intricate intersection of people and space.

Ravi’s journey into the design world traces back to a young age when he felt a deep calling toward the designer role. Although initially unnamed, this passion was nurtured by his family and friends. Eventually, his curiosity led him to pursue architecture school and enter the realm of architecture and interior design. However, only recently did Ravi discover the perfect fit for his talents, thanks to someone who recognized his potential before he did. Reflecting on his own experiences, Ravi emphasizes the significance of looking out for those around us within our community and helping them reach their full potential. He attributes his growth and success to the guidance of mentors who played a vital role in shaping his career trajectory.

EDUCATION

  • Bachelor of Architecture, Iowa State University
  • MBA Design Strategy – Design, Business Administration, Management & Operations, California College of the Arts, California College of the Arts

Vismaya Koni
Interior Designer | FENNIE+MEHL Architects

Vismaya’s passion for art and design ignited at a young age, leading her to pursue a degree in Architecture for her undergraduate studies. Growing up, her father worked in the wood and millwork industry, exposing her to his work with architects and artisans. She watched various forms of design through his work in the built environment and the details he worked on with skilled woodworkers. These experiences grew her curiosity about design and her appreciation for the craft.

Her desire to delve deeper into interiors motivated her to pursue a Master’s in Interior Architecture. With a strong focus on user experience and sustainable design practices, Vismaya is dedicated to contributing thoughtful and meaningful work. Her comprehensive background in Architecture and Interior Architecture and her expertise in designing for diverse cultural contexts allow her to bring a unique perspective to her projects.

Beyond her professional pursuits, Vismaya finds joy in various activities. She embraces the opportunity to travel, nurtures her digital art skills, and constantly explores the evolving forms of design. These experiences not only broaden her creative horizons but also shape her approach to design, infusing it with fresh ideas and inspiration.

Throughout her educational journey, Vismaya discovered the immense value of her involvement with IIDA. From attending events and competitions to accessing valuable resources, IIDA has played a significant role in her growth as a designer. It has allowed her to connect with the local design community and comprehensively understand the collective work required to drive the industry forward.

Vismaya offers a valuable piece of advice to fellow professionals she received: to enjoy the creative process and remember how amazing it is to be able to do creative work every day.

EDUCATION

  • Bachelor of Architecture, Dayanand Sagar Institute of Technology, Bangalore, India.
  • MA Interior Architecture, Suffolk University, Boston, MA.