• 2025 HONOREE
  • Long View

Dr. Allen and Charlotte Ginsburg Human-Centered Computation Hall

HOK

Photographer: Alan Karchmer Photography | OTTO

Design Team

HOK

Paul Woolford

Design Principal

Jessica Ginther

Project Manager

David Frey

Technical Principal

Carl Johnson

Project Architect

Jeffrey Stafford

Senior Project Designer

Tim Decoster

Architect

Keija Lu

Senior Design Professional

Aida Staugaard

BIM Manager

Tim O’Connell

Lab Planning Lead

Janet Calkins

Project Architect

Karen Tom

Senior Technical Coordinator

Amanda Peterson

Project Admin

Sean Quinn

Sustainability Lead

Patricia Piedrafita

Sustainability

Brian Jencek

Planning/Landscaping Lead

Willie Nishizawa

Landscape Architect

Alex Liu

Landscape Designer

LiYan Yang

Landscape Designer

Daniel Herriott

Interior Design Principal

Nadeen Khleif

Senior Interior Designer

John Neary

Facade Engineer

Anne Whitacre

Senior Specification Writer

Shannon Cain

Senior Design Professional

Manh Tran

Senior Design Professional

Ryan Noel

Senior Design Professional


About the Project

The Dr. Allen and Charlotte Ginsburg Human-Centered Computation Hall is the new home for the next generation of creators, inventors and discoverers to advance the digital revolution. Situated in the southwest quadrant of the historic University Park Campus, this cutting-edge hub is a physical embodiment of USC’s mission to advance the ethical, social and “human-centered” dimensions of computing, infusing it with disciplines across the university.

As a place for the convergence of science and discovery, the building is permeated with spaces that promote exchange. Upon entry into the ground floor lobby, the floor steps down to a sunken level below. Pinwheeling off this two-story social space is an auditorium, a drone aviary, a sunken garden and student lounges. This ‘town square’ provides a multi-dimensional place where people central to the science will collide.

The idea of placing “science on display” resonates throughout the building. The open plan and glass walls maximize transparency and integration among laboratories, offices, and public spaces. The blend of work, research and social spaces produces serendipitous encounters among students, researchers, and visitors, allowing science to spill out beyond computational and robotic laboratories into the double-story porches across the southern façade. These porches are environmental buffer spaces that temper the experience between conditioned spaces inside and nature outside.

USC Ginsburg Hall is a Net Zero Emissions building, utilizing all-electric systems within the building, and neutralizing its annual consumption footprint through on and off-site PV Arrays. It is designed as a “Living Lab” that showcases the building’s regenerative aspects, enabling people to interact with the building systems and the surrounding environment.

Overall, this immersive research facility enables innovators to solve the world’s most pressing, human-centric problems.

Long View Statement

The Dr. Allen and Charlotte Ginsburg Human-Centered Computation Hall is a Net Zero Emissions building, utilizing all-electric systems within the building, and neutralizing its annual consumption footprint through on and off-site PV Arrays. It sets a precedent for the university’s ambitious goal to achieve carbon-neutrality. This cutting-edge hub consolidates disparate researchers in an interdisciplinary environment that enhances experiential learning and occupant health and well-being.

Taking advantage of Southern California’s mild mediterranean climate, the design integrates a “passive solutions-first” approach towards energy conservation and occupant comfort. The optimized, solar-responsive façade meets solar heat gain targets while enabling daylight to permeate deep into the building. Lightwells and a landscaped sunken garden also bring ample daylight to levels below-grade. Daylight and occupancy sensors and LED lighting help maintain circadian rhythms.

Coupled with radiant heating and cooling, the buffer façade creates comfortable spaces for collaboration across the building’s two-story porches to and provides sweeping views to the Hollywood and Baldwins Hills. A rooftop photovoltaic system and dedicated offsite solar array produce 110% renewable energy to enable a Net-Zero Emissions building.

Biophilic design elements enhance the interior and help cater to the needs of the building’s neurodivergent population, providing quite areas of refuge and active spaces for collaboration. Irresistible stairs connect the building’s two-story porches on multiple levels to encourage physical activity. Materials, furniture and finishes (including 100% FSC-certified wood) were curated to meet the project’s specific targets for embodied carbon, green chemistry and sustainable sourcing.

Designed as a “Living Lab”, the building places “science on display”, reinforcing the facility’s sustainable aspects and enabling occupants to interact with the building systems and the surrounding environment. Researchers learn from and work to advance the building’s technologies through smart meters, sensors and systems.

The jurors wanted to acknowledge that they reviewed each submission for the Long View category through an interior design lens first. However, Ginsberg takes the award because it successfully used design integration in such a holistic approach.
Jury

General Contractor

Turner Construction Company

Jose Alday

Project Executive

Extended Partners

Structural

JAMA

MEP

Introba (Integral Group)

Civil Engineering

KPFF

Code

Jensen Hughes

Vertical Transportation

Lerch Bates

Lighting

Electrolight

Waterproofing

WSP

Acoustics

Newson Brown

Building Technology

WSP

Landscape

FHS

Smoke Control

Coffman

Security

BGI

Geotechnical

Geotecnologies

Vibration

Colin Gordon

FF&E

Furniture Design

Jan Edson Design

Benching Dealer

Unisource

Desking

Haworth

Office Dealer

Bluespace Interiors

Finishes

Carpets

Tarkett, Bentley

Resilient Floors

Mannington, Shaw

Amphitheatre Wood

MML (Modern Materials Lab)

Tiling

ICG Italia, Heath Ceramics, Daltile

Ceilings

Armstrong

Makers

Amphitheatre, Architectural Millwork and Custom Casework

Glenn Reider


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