As designers, we are all salespeople —instead of selling widgets or products, we are selling our concepts, ideas, and the beautiful spaces we create. Storytelling in sales is a skill—that when used correctly—can be an incredibly powerful way to convince your clients of the value of your solution and working with you and your team. 

As humans, it’s in our nature to be drawn to stories. A good story grabs our attention, helps us visualize and understand information, and connects us to both the storyteller and the characters within the story. In a selling situation, a well-timed and well-delivered story can help clients visualize how your designs or your services will solve their challenge or make their project better. A great story can make a presentation compelling enough for people to act. In this session we will discover the art of authentic story selling.

Objectives:

• At the end of this session Participants will be able to integrate their own stories into their client presentations for greater success.
• At the end of this session Participants will be able to distinguish the difference between authentic stories and those that are simply made up.
• At the end of this session Participants will be able to describe the importance of emotionally engaging clients through storytelling.
• At the end of this session Participants will be able to evaluate the importance of using Storytelling to   convince their clients of the value of their solutions and brand.