East Bay City Center Forum: Design for Empowerment

Date: May 24
Time: 5:30 am - 8:30 pm

Location: The House

2560 Bancroft Way
Berkeley,CA94704United States
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Event cost:
FREE for IIDA Members
FREE for Student IIDA Members
$25.00 for Non-Members
$10.00 Student Non-Members

Speakers for the Event Include:

Mark Erickson – Moderator

Mark Erickson has been a Furniture Sales Rep in the Bay Area for the last 31 years.  The last 7 have been with Interior Motions where he entertains his coworkers and clients with his witty remarks and enlightens with his wise dogma.  He also outstretches his reach into the community by mentoring juveniles under the age of 18 at the Alameda County Juvenile Hall. They meet weekly to reflect on their lives in hopes to re-direct their inner voices and make better choices upon their release. He also gives his time 6 days a year to the homeless at People’s Park in Berkeley by spending the day cooking with a group to feed up to 250 people in need.  “When I do good things, I feel good. When I do bad things, I feel bad. That’s my religion.” Abraham Lincoln

Craig Jones – Panelist

Craig Jones has been Controller (CFO) at Interior Motions for the past 2.5 years but his wealth of experience extends well beyond managing money. He spent 25 years working in the entertainment business management world at various firms in Los Angeles and Nashville as well as at his own firm up until 2012.  He has had various HR experience as well as Royalty Accounting, Contracts, Film and TV Production and Personal Management. 


Marlene Sironi – Panelist

Marlene understands your world of work is rapidly changing. Her expertise in workplace design and strategy brings insight to the driving forces of those changes. Organizational culture has reached a tipping point. You must get the best talent and keep them engaged. Technology is transforming how and where work is done. How can you align your space with your company goals? How do you support the needs of four generations at work, that all work differently? How do you seamlessly blend technology with workspace design?

With over 20 years of design application and workplace strategy experience, Marlene understands the changing world of work, from the most influential Bay Area to a broad range of markets nationwide. She engages with clients on discovery, visioning and thoughtful design strategy. She brings a complete skill set to engagements including facility planning experience, design application and visualization capabilities, facilitation skills, and a dedication to help you achieve a high-performing workplace that continues to adapt over time.

Marlene is an active member of IFMA Workplace Evolutionaries, and SPUR (SF Bay Area Planning and Urban Research Association) which keeps her pulse on trends in workplace, as well as the exciting and developing Bay Area communities around her. A love of painting and photography helps Marlene look at people and places through a different lens, literally. She has a B.S. in Industrial Design from the very local, and excellent, San Jose State University.


Ifasina TaMeicka L. Clear – Panelist

Ifasina TaMeicka L. Clear is the Self Determination Coach and Program Manager at the Young Women’s Freedom Center. She also does leadership and personal development coaching and training at Wardrobe for Opportunity. At both these organizations, Ifasina works with people one on one and in group settings to draw on their personal power and professional goals and aspirations, from an intersectional and person centered lens.

Jane C. Greenthal – Panelist

Jane Greenthal is a senior strategist and NW Region Consulting Leader at Gensler, and has over 25 years experience in design, consulting, and industry. Her career spans roles as financial analyst, management consultant, corporate executive, and internet start-up founder, as well as designer and strategist, giving her a unique multi-disciplinary approach and perspective. Based in San Francisco, she helps lead Gensler’s services in experience strategy and design, focusing on the retail industry. Her clients span the spectrum from start-ups to global brands and across all sectors, from tech to consumer products to not-for-profits. She’s a proud alumnus of UC Berkeley and an East Bay resident.

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