Design Firm: ae com
Box is a growing West Coast technology firm with over 800 employees that was looking to develop a workplace strategy that would be collaborative and flexible, as well as provide the kind of environment necessary to attract and retain top tech talent. Beyond an advanced and technology-focused workspace, areas for social interaction that would provide a respite and inspire casual idea-generating gatherings were also required. As a provider to Fortune 500 companies, the design also needed to effectively communicate the balance of business stability and security with high energy and progress that tech companies embody.
The new headquarters is considered one of the gateways for the emerging downtown in Redwood City, which is conveniently located between Silicon Valley and San Francisco. The space is spread across two towers – Towers A and B – which includes 7 floors of workplace and parking in Tower A; a first floor reception and executive conference center; and second floor café, coffee bar and game area. Floors 3 –7 comprise the work floors that accommodate approximately 200 employees per floor. Tower B was subleased to other tenants for the short term and intended for future growth of the firm.
Box is entrusted with confidential information for major corporations; therefore the design approach was to reflect a more conservative and professional character on the lower floor areas including reception and executive conferencing, which have greater visibility for clients and corporate visitors. Classic materials and furniture were selected for the Reception area, along with a more neutral color palette. The Reception is a bright and airy three story space, and the ceiling folds and carries you into the darker and more colorful Executive Center. The second floor Café, Bar and Gaming Center become more bright and playful in comparison to the first floor, and appropriately conveys the lighter attitude and higher level of activity for the various spaces.
The day-to-day work areas and social areas are the most spirited of the building, branding the space through color and themes to engage employees, facilitate interaction and support the company’s workflow. Each work floor was themed and color coded to reflect the irreverent and fun nature of the employees. Wayfinding and graphics around the office reinforced the character of the teams, while providing a visual system of navigation around each floor. Oversized and colorful graphics were used to identify features such as conference rooms, and confidence markers were installed on walls and floors throughout.
The project was completed in December 2015.VOTE HERE